Last week I listened to The Happiness Advantage By Shawn Achor. First, I’m really proud, I upped my listening speed to 1 3/4 and managed to retain most of Shawn’s great principles. Second, I think the book changed my life, or at least came into it at the right time. …

Sometimes a Google API and the associated Discovery Document is early release or somehow otherwise restricted to specific Google Cloud Projects. To use the API the caller must somehow inform the API endpoint of the originating Google Cloud Project. This is done through the API Key. First this only works…

CM360 allows only one account per report. When running the same report for multiple accounts the user or script has to create the report multiple times and then download and combine those reports into one. …

There are hundreds of values that can be edited for LineItems and Insertion Orders in DV360. SDF files do a great job but are difficult to automate due to manual uploads and can be accidentally corrupted. …

A request came into our team asking for help comparing different campaigns in the the same dashboard. The team needed to compare time, geography, and performance metrics faster than the three week process it normally took to source, refine, and present the data. …

To speed up working with the Campaign Manager API and specifically the reports endpoint, we’ve created a command line tool to help with the following: List existing reports — verify one exists. st_cm --account [id] --list -u [user credentials path] Get the report definition — verify it has the correct…

If you plan to stream large pieces of data in chunks and accommodate any character set other than ASCII, this is a must read… We recently ran into an interesting problem with regards to UTF-8 byte boundaries when passing byte streams between different layers of an application. Specifically we were…

The new 2.0 version of StarThinker has done away with the singleton pattern. Every task and function now takes a configuration and parameter object. The configuration contains authentication information while the parameters contain task specific values. Note the Configuration Class is the main replacement for the prior singleton and is…

In a privacy centric advertising world, the insights are pivoting from individuals to audiences. In some ways, not all, that macro approach is better, especially when it comes to optimizing the conversion funnel. In a typical funnel, an impression is served, it either engages the user or not, and then…